Tuesday, March 20
11:30 am – 1:00 pm
This session will use the 5 W’s framework to discuss the process of recruiting volunteers to organizations or for specific projects or initiatives. The steps to getting ready to recruit are why, what and who.
‘Why’ establishes the two-way connection between your organization and the potential volunteer. We’ll look at the ‘cause’ of your organization; the needs of the potential volunteer, what’s in it for them; the need of your organization, what’s in it for you and how these 3 elements intersect. ‘What’ – the springboard of resources and assets available for volunteer recruitment, Job descriptions, Addressing barriers, Environmental context - Urban, Rural, Ethno-Cultural, etc. ‘Who’ addresses the target market and what do we know about them? Profiling for volunteers
Strategies then address how and when. ‘How’ looks to your ‘marketing ‘strategy plan. What media will you use? How will you make the ‘ask’? What marketing tools will you use? ‘When’ speaks to the issues associated with timing.
Presenter: Richard Larsen, MSc., a Community Development Officer with Alberta Culture and Community Spirit, focuses on building the capacity of individuals and groups to achieve their goals and accomplish their projects. With twenty-six years of experience working with a range of communities; rural, northern, ethnic, aboriginal, government and urban organizations, he identifies ‘what’s working’ and finds ways to replicate that. Richard also has an active role as a volunteer in his church and community, and is an organizer and sponsor of humanitarian efforts in the developing world.
To register, please call: Mountain View Communities Adult Learning Society
403-507-7750 or email MVCALS@oldscollege.ca